Effective Direct Marketing

Direct marketing of one form or another has been annoying us for aeons! And therein lies the problem.

Traditional hard copy direct marketing has now been joined by the electronic version and many consumers find both versions irritating and even an intrusion. There is very little that can be done about potential customers who have taped a 'no unsolicited mail' sign next to their letterbox, but making the mailing meaningful and easily accessible is key in reducing the annoyance factor for the vast majority of people who will take a cursory glance at most of what lands on their doormat.

So, in creating a direct marketing package it's important to get to the point quickly and without trying to tease too much.

In addition to this simple idea there are also a number of technical and legal considerations for both email and traditional mail or door drops - so experience really does count.